Joel uses pedal power in fundraising push - Ashfield Group

Ashfield Group Director, Joel Ramsden, is applying some pedal power to help people with cancer on the road to recovery.

Joel has decided to put his passion for cycling to good use with a charity ride in support of Prostate Cancer UK. The cause of tackling prostate cancer has personal resonance for Joel as his uncle almost died from the disease. He is gearing up to take on a demanding challenge to raise money with participation in the 2019 Velo North, a 100-mile route which starts and finishes in the historic heart of Durham, taking in the rolling North Pennines countryside in between.

Prostate Cancer UK was founded in 1996 by Professor Jonathan Waxman with an aim to improve the care and welfare of those affected by prostate cancer, increase investment in research, and raise public and political awareness of a long-neglected disease. The charity focuses on radical improvements in diagnosis, treatment, prevention and support to prevent men dying from prostate cancer.

The Velo North takes place on Sunday 1st September and will be open to up to 15,000 riders as the north of England’s first major sportive on closed roads. It will be the third leg of the Velo series after the Velo Birmingham, which takes place this May, and the Velo South, which returns for the Summer of 2020.

Joel said:

“Even today, at a time when we are more open to having conversations about health issues, prostate cancer is still too rarely discussed, but it’s the most common form of cancer amongst men in the UK. I wanted to play a part in the collective effort to prevent this terrible disease and I’m hoping that this ride will help to raise as much money as possible for such a vital cause. I would be most grateful for donations of any size and I have set up a fundraising page to make it quick and easy to sponsor me.”

To make a donation, please visit Joel’s page at